By Haider Rafique, Marketing Director at OKX
In 1968, the McLaren M7A racing car changed everything—it secured McLaren's first Formula 1 victory and introduced the now-iconic papaya orange livery. Back then, McLaren pioneered partnerships with sponsors representing "old money," setting a precedent for generations of racers. Fast forward to 2025, and a new era of "new money" is emerging, poised to create another defining moment. This evolution begins with our latest financial app, standing side by side with McLaren as the team reflects on its history to build a fresh legacy. Together, we're helping fans relive that golden era while carving a new path forward.
Today, we unveil something deeply personal—a tribute to heritage and a vision for the future: the all-new Riviera-inspired livery for McLaren’s MCL39 race cars. This design also honors the memory of Bruce McLaren, who tragically passed away on June 2, 1970.
A Celebration of Transformation
Formula 1’s early days were steeped in tradition, culture, and devoted fans—a sport shaped by old money. Our campaign pays homage to that legacy while signaling a bold shift: new money has arrived. Like past generations, we’re here to transform the sport. The Riviera livery embodies this change, reflecting the elegance and evolution synonymous with both OKX and McLaren Racing.
This livery is more than a design—it’s a statement. A fusion of heritage and horizon. As we approach the Monaco and Spanish Grand Prix, we channel the spirit of McLaren’s 1960s triumphs and blend it with the digital energy driving OKX today.
Key Features:
- Fourth custom livery created with McLaren F1.
- Exclusive racing suits for Lando Norris and Oscar Piastri during Monaco GP weekend.
- A full-circle moment: Monaco’s streets, McLaren’s legacy, and OKX’s futuristic vision—racing forward together.
👉 Explore the McLaren partnership
Beyond the Cars: A Digital Revolution
At OKX, we believe in pushing boundaries—speed, style, and even the financial system itself. The Riviera livery is our latest declaration that traditions can evolve—beautifully. This is about transformation. This is about courage.
See you on the streets of Monaco.
FAQ Section
1. What inspired the Riviera livery design?
The design draws from McLaren’s 1960s racing heritage and the elegance of the French Riviera, symbolizing a blend of legacy and innovation.
2. How does OKX’s partnership with McLaren redefine fan engagement?
By merging F1’s rich history with cutting-edge digital experiences, we create immersive ways for fans to connect with the sport—through custom liveries, exclusive content, and global campaigns.
3. Will the Riviera livery be used beyond the Monaco GP?
While debuting in Monaco, elements of the design may influence future collaborations, reflecting ongoing synergy between OKX and McLaren.
ISO/IEC 27001 Certification: Elevating Security Standards
We’re proud to announce our ISO/IEC 27001:2022 certification, affirming our commitment to world-class information security. This milestone reinforces OKX as a leader in digital asset safety, exceeding international standards for client data protection.
👉 Discover OKX’s security innovations
This content is for informational purposes only and does not constitute financial advice. Cryptocurrency trading involves high risk; ensure it aligns with your financial situation before participating.
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