OKX, a leading self-managed Web3 wallet app and Tribeca Festival partner, has unveiled its groundbreaking global brand campaign, "The System Needs a Rewrite." This initiative challenges centralized systems and champions Web3 self-managed technology as the future paradigm.
Campaign Overview
The campaign targets OKX’s expanding Web3 user base and ecosystem, including:
- OKX Wallet: A secure, multi-chain crypto wallet with MPC technology for seamless recovery.
- DEX: A decentralized exchange aggregating 200+ DEXs across 10+ blockchains.
- NFT Marketplace: Zero-fee, multi-chain platform aggregating top marketplaces like OpenSea.
- Web3 Earn: DeFi platform supporting staking across 80 protocols.
Produced with BBDO New York, the campaign spans digital, print, and out-of-home formats globally.
👉 Discover OKX’s Web3 Ecosystem
Leadership Insights
Haider Rafique, OKX CMO, stated:
"We’re advocating for a system rewrite into Web3—where users gain control, interoperability, and asset mobility without intermediaries. This campaign heralds innovative Web3 products launching this year."
Expansion & Innovation
OKX continues to enhance its Web3 offerings, catering to both beginners and experts. Recent advancements include:
- MPC Wallet Technology: Eliminates traditional seed phrases for secure, independent recovery.
- Cross-Chain DEX: Aggregates liquidity from nearly 200 decentralized exchanges.
- Multi-Chain NFT Marketplace: Provides access to 7 top-tier marketplaces.
👉 Explore OKX’s DeFi Solutions
Building on Success
This campaign follows OKX’s 2022 "What is OKX?" initiative, featuring high-profile ambassadors like Pep Guardiola and Daniel Ricciardo, which introduced the brand globally.
FAQ Section
What is the goal of OKX’s new campaign?
To promote Web3 self-managed technology as a replacement for centralized systems, emphasizing user control and interoperability.
How does OKX Wallet enhance security?
Through MPC technology, enabling independent recovery without vulnerable seed phrases.
What makes OKX’s DEX unique?
It aggregates nearly 200 DEXs, offering access to 200,000+ coins across 10+ blockchains.
About OKX
As the second-largest global crypto exchange by volume, OKX serves 50M+ users with:
- Self-Custody Solutions: Like the OKX Wallet for DEXs, NFTs, and dApps.
- Transparency: Monthly Proof of Reserves publications.
- High-Profile Partnerships: Manchester City F.C., McLaren F1, and Tribeca Festival.
Disclaimer: This content is for informational purposes only and does not constitute financial advice. Digital assets involve risks; users should assess their suitability based on individual circumstances.