AI Video Production Guide: Crafting Cosmetic Ads with Flux.1 and Runway ML

AI technology is revolutionizing digital marketing by transforming ad production workflows. This guide explores how Flux.1 (an advanced AI image generator) and Runway ML (a powerful video editing platform) can create stunning cosmetic commercials. Follow our step-by-step process to master AI-powered video creation—even as a beginner—while reducing costs and boosting creative output.

Core Components

• Flux.1: Developed by Stable Diffusion team members, this AI model excels at generating photorealistic portraits and scenes.
• Runway ML: An online video editor featuring Gen-3 AI tools that animate static images.
• fal.ai: Web platform for accessing Flux.1 without local installation.
• Epidemic Sound: Music licensing service with AI-powered audio recommendations.
• Prompt Engineering: Precision phrasing guides AI outputs for optimal results.

Step-by-Step Production Process

1. Tool Selection

Essential Platforms:

• fal.ai for Flux.1 image generation
• Runway ML for video animation
• Canva for final video assembly
• Epidemic Sound for background music

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2. Image Generation with Flux.1

1. Access fal.ai and select Flux.1 Realism LoRA model
2. Craft prompts using hyper-realistic descriptors (e.g., "glowing skincare product on marble surface")

3. Adjust settings:

   • Resolution: 1024×1024 pixels
   • Inference steps: 30-50
   • Sampling method: DPM++ 2M Karras
4. Generate & refine until achieving commercial-grade visuals

3. Video Animation via Runway ML

1. Upload Flux.1 images to Gen-3 Image-to-Video

2. Apply motion prompts:

   • "Cosmetic bottle rotating with light reflections"
   • "Slow-motion serum droplets falling"

3. Optimize parameters:

   • Motion intensity: 0.7-1.2
   • Camera zoom: 10-15%
4. Export 4K clips (MP4/H.264)

4. Final Assembly in Canva

1. Structure timeline:

   • 0:00-0:05: Product hero shot
   • 0:06-0:12: Benefit close-ups
   • 0:13-0:20: Model application

2. Enhance with:

   • Smooth transitions (fade/dissolve)
   • Kinetic typography for key claims
   • Brand watermark (PNG with transparency)

5. Audio Enhancement

Epidemic Sound best practices:

• Match BPM to video pace (100-120 for energetic ads)
• Filter by mood ("luxurious"/"youthful")
• Use AI audio sync for automatic scene alignment

Pro Tips for Quality Outputs

Prompt Engineering Framework

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Cost Analysis

FAQ Section

Can Flux.1 images be used commercially?

Yes, all outputs include full commercial rights with proper attribution.

What's Gen-3's maximum video length?

Free tier: 4-second clips
Pro tier: Up to 16 seconds per generation

How to choose music for cosmetic ads?

Consider:

1. Demographic alignment (e.g., K-pop for Gen Z)
2. Product benefits (energetic for acne treatment vs. calming for anti-aging)
3. Platform requirements (shorter tracks for Instagram Reels)

Alternative Tools Comparison