Bollywood Embraces NFTs: Legal Insights and Market Trends

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Non-Fungible Tokens (NFTs) are gaining rapid popularity among Indian celebrities, though legal ambiguities in blockchain ecosystems persist.

The allure of NFTs lies in their potential for substantial returns. Notably, Indian actor Amitabh Bachchan reportedly earned nearly $900,000 from NFT sales, including audio recordings of his father's famous poem Madhushala and autographed movie posters.

Understanding NFTs

NFTs are blockchain-based digital records linked to tangible assets like music videos, digital art, or photographs. Key distinctions exist between NFTs and their underlying works:


Legal Landscape in India

Current Regulations

India lacks specific NFT legislation. Key references include:

Advertising Compliance

NFT promotions must adhere to:


Cryptocurrency Hurdles

NFTs require cryptocurrency transactions, which remain legally ambiguous in India. Notable developments:


Global NFT Litigation: Key Cases

CaseJurisdictionOutcome
Shenzhen Qice v. Hangzhou Yuanyuzhou (China)Copyright InfringementCourt ordered NFT destruction + $600 compensation
Juventus FC v. Blockeras (Italy)Trademark ViolationBlockeras banned from trading unauthorized NFT
Nike v. StockX (USA)Trademark DisputeOngoing; "first sale" doctrine debated
Hermès v. Rothschild (USA)Artistic Fair UseCourt evaluating artistic vs. misleading intent
Miramax v. Tarantino (USA)Copyright SettlementResolved out of court

Key Takeaways for India

  1. Jurisdiction: Courts can adjudicate NFT cases based on plaintiffs' business locations.
  2. Infringement Risks:

    • Unauthorized NFT minting or sales may incur liability.
    • Platforms face heightened duties to verify intellectual property ownership.
  3. Defenses: NFT marketplaces may struggle to claim "safe harbor" under IT Act Section 79 if profiting directly.
  4. Trademark Strategies: Brands should secure Class 9 (Nice Classification) registrations or leverage "well-known" status under Indian trademark law.

FAQs

Q: Do NFT buyers own the underlying artwork?
A: Typically no—ownership grants a certified copy, not copyright.

Q: Are NFTs taxable in India?
A: Yes, NFT transactions attract a 30% tax under the Income Tax Act.

Q: Can NFT platforms be sued for infringement?
A: Yes, if they fail to verify creators' IP rights or profit from unauthorized sales.

Q: Is cryptocurrency required for NFT purchases?
A: Currently yes, though India's crypto regulations remain unsettled.

Q: How do brands protect against NFT counterfeits?
A: Registering trademarks and monitoring NFT marketplaces for unauthorized use.


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