DUBAI, UAE – OKX, a leading Web3 technology company and Manchester City's official sleeve partner, has collaborated with fans worldwide to create futuristic AI-generated murals celebrating the club's 2023-24 home opener. These artworks, inspired by fan visions of football in the year 3000, will be displayed across Manchester from August 19 to September 14, 2023.
Fan-Driven AI Artwork
Manchester City fans contributed ideas on how football might evolve by the year 3000. Using AI image generation, OKX transformed these concepts into two striking murals:
- One dedicated to the men’s team
- Another for the women’s team
The designs blend the club’s heritage with a bold futuristic aesthetic, symbolizing the intersection of sports, technology, and community creativity.
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Leadership Insights
Haider Rafique, CMO at OKX, shared:
"Combining community voting with AI-generated art allows us to deliver unique experiences for Manchester City supporters. These murals reflect our commitment to enhancing fan engagement—whether through the OKX Collective metaverse or sleeve partnerships that connect global audiences."
Partnership Milestones
Key details of the collaboration:
- Sleeve Branding: OKX logos appear on both men’s and women’s first-team match kits for the 2023-24 season.
- Training Kit Partnership: Extended since July 2022.
- Web3 Initiatives: Includes the OKX Collective, offering immersive player interactions.
| Initiative | Description | Duration |
|---|---|---|
| Match Kit Sleeve | Left-sleeve branding on all first-team kits | Multi-year |
| Murals Exhibition | AI-generated fan art across Manchester | 4 weeks |
About Manchester City FC
Founded in 1880, Manchester City has won:
- 9 League Championships
- 7 FA Cups
- 8 League Cups
- 1 UEFA Champions League
The Etihad Stadium (53,500 seats) and City Football Academy serve as hubs for men’s, women’s, and youth teams under manager Pep Guardiola.
FAQ Section
Q: How long will the murals be displayed?
A: From August 19 to September 14, 2023.
Q: What makes OKX’s partnership unique?
A: It merges physical branding with Web3 experiences like the OKX Collective metaverse.
Q: Are there plans for more fan-driven projects?
A: Yes—OKX prioritizes initiatives that amplify supporter voices through technology.
👉 Explore OKX’s latest Web3 integrations with sports
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